4.8 1,842 reviews

HAUS LABS BY LADY GAGA Optic Intensity Gel Eyeliner

HAUS LABS BY LADY GAGA Optic Intensity Gel Eyeliner

$1,499.00
$1,499.00 $49.99
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HAUS LABS BY LADY GAGA Optic Intensity Gel Eyeliner

$1,499.00
$1,499.00 $49.99
Save -2899% Sold out
Haus Labs by Lady Gaga

Hold
The Line.

Optic Intensity Gel Eyeliner. A waterproof gel pencil built with ten seconds of playtime to blend — then it locks in place for the day. No skipping. No tugging. No budging.

5 shades · Waterproof · Vegan
Live · On Line
Waterproof
Safe For Waterline
Derm + Ophthalmologist Tested
Vegan & Cruelty-Free
Plastic-Free Barrel
The Engineering

Four Reasons It Doesn't Move.

HausTech Powered
Vitamin E and argan oil are built into the pigment — smoothing and protecting skin with every stroke, not just sitting on top of it.
Ten Seconds Of Playtime
A short window to smudge or soften your line with the brush end. Then it sets — no drag, no re-work.
Dual-Ended Precision
A gel tip lays down bold color; a soft built-in brush blends it out. One tool covers the line and the smoke.
Eco-Engineered Barrel
A plastic-free, sharpenable cellulose barrel with aluminum end caps — used to the last millimeter.
In Motion

Watch The Glide.

One stroke deposits full, saturated color — no double-dipping, no skipping across the lid.

Loop · Detail
The Sequence

Three Moves. All Day Hold.

01 — Glide
Lay Down The Line
Draw the gel tip along the lash line, lid, or waterline in one smooth stroke.
02 — Blend
Work It In The Window
You have about ten seconds of playtime — use the built-in brush to soften or sharpen the shape.
03 — Lock
Let It Set. Forget It.
Once it locks, it's waterproof and smudge-resistant all day — no touch-ups needed.
Loop · Technique
The Hold

Set In Ten Seconds.
Unmoved For Twelve Hours.

Waterproof. Smudge-resistant. Built for a day that doesn't go as planned.

See It Worn

Tap In. Turn It Up.

Real application, full sound. Watch how the line holds shape as it sets.

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Built For The Whole Day

Sensitive Eyes. Contacts. Sweat. Handled.

Dermatologist and ophthalmologist tested — gentle enough for the waterline and contact lens wearers.

Waterproof, creamy glide that resists tugging — no dragging against delicate under-eye skin.

Once it locks, it stays locked through heat, humidity, workouts, and long shifts.

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Verified Reviews

Read The Fine Print.

4.7
Based On 2,193 Reviews
5 star
78%
4 star
15%
3 star
4%
2 star
2%
1 star
1%

Verified buyers on waterproof hold, the ten-second blend window, waterline safety, and the sharpenable barrel — unfiltered.

Jordan M. · 3 weeks ago
Actually survived a pool day

I tested this on purpose at the beach. Zero smudging, zero raccoon eyes at the end of the day. Looked the same at 7pm as it did at 9am.

Verified Purchase
Priya K. · 1 month ago
The brush end changed my routine

I always wanted a soft smoky liner but never had the right window to blend before it dried. This gives you an actual gap to work with it. Genuinely useful.

Verified Purchase
Alexa R. · 2 months ago
Great formula, needed a sharpen first

Color payoff and wear time are excellent. Give it a sharpen right out of the box — after that it applies like a dream.

Verified Purchase
Devon T. · 2 months ago
Finally, a waterline liner that doesn't sting

I wear contacts and most liners irritate my eyes by midday. This one hasn't once. That alone earned my repeat purchase.

Verified Purchase
The Full Look

See Why It Holds.

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Spec Sheet

Questions, Answered With Precision.

Will it smudge, transfer, or budge during the day?
No. It's waterproof and resists smudging and transfer once it locks, within about ten seconds of application. Built for full days, workouts, and unexpected weather.
Is it safe for my waterline, or if I wear contacts?
Yes. It's dermatologist and ophthalmologist tested and formulated to be gentle on the waterline, including for contact lens wearers. If you have sensitivities, patch test first.
How do I apply it, and take it off later?
Glide the gel tip along your lash line, lid, or waterline. You'll have about ten seconds to blend with the built-in brush before it locks. To remove, use an oil-based remover or micellar water and wipe gently — never tug.
Which shade should I get, and how fast will it ship?
It comes in five richly pigmented shades — scroll up to choose yours. Every order ships fast with tracking sent straight to your inbox; full details at checkout.
Haus Labs By Lady Gaga

Built To Hold.
Ready When You Are.

Optic Intensity Gel Eyeliner — Waterproof · Vegan · Cruelty-Free